‘Eternals’ Eyeing $75M Opening Weekend; Ranks As Fandango’s 2nd Best Preseller Of The Year

The domestic box office is in store for a resurge again with Disney/Marvel’s deep universe IP Eternals this weekend, heading toward $75M in 4,000 locations. Previews begin Thursday night at 6PM.

Fandango is reporting this AM that the Chloe Zhao directed feature is now the second best pre-seller among this year’s blockbusters in Fandango’s advance ticket sales. Eternals is pacing ahead of Marvel Studios’ Shang-Chi and the Legend of the Ten Rings, which previously held the position, and behind only Marvel Studios’ Black Widow.

In overall exhibitor presales, which includes Fandango, Deadline hears that Eternals has already banked $13M which is 13% behind Black Widow at the same point in time and 25% ahead of Shang-Chi. The movie is tracking strong with males, Hispanic, African Americans and Asian audiences. The slowdown from the pic’s $80M+ projection stem from being the worst-reviewed MCU movie to date at 54% Rotten. The pic at 2 hours and 37 minutes has a complicated storyline, however, the Marvel brand alone is known to be Teflon. This is a deep-dive piece of MCU, which is playing into the most recent phase’s multiverse which is bound to stoke the Reddit crowd, and could potentially send grosses higher, which remains to be seen.

While Thor:Ragnarok in 2017 ranks as the best domestic opening for an MCU title in November with $122.7M, the outlook for Eternals isn’t that far from Doctor Strange‘s $85M debut and Thor: The Dark World‘s $85.7M stateside start.

Eternals‘ US & Canada theater count includes 400 Imax auditoriums, 850+ Premium Large Format screens, 1,600 3D locations, and 250 specialty D-Box/4D screens.

Fandango surveyed more than 1,000 moviegoers planning to see Eternals and found that:

98% are excited to see the Marvel Cinematic Universe expanding with new characters.
97% are looking forward to seeing a different kind of Marvel Studios movie.
94% are excited to see the film’s use of real, exotic locations (instead of CGI green screens).
81% are curious to see Oscar-winning director Chloe Zhao’s take on the superhero genre.

Eternals is a haunting, soulful and spectacular epic, the kind that only Chloe Zhao can deliver and that demands to be seen on the big screen,” says Fandango Managing Editor Erik Davis. “It offers a new MCU mythology that makes it feel separate from every Marvel movie that has come before it, and it takes the brand in a refreshing new direction.”


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