Refresh for updates: Disney’s animated movie Encanto received a $1.5M start yesterday off showtimes starting at 6PM, as the pic opens today in 3,980 theaters.
The movie, which features a soundtrack from Emmy, Grammy and Tony-winning Lin-Manuel Miranda, is expected to make $35M-$40M over the next five days.
Among family movies during the pandemic with previews, Encanto is ahead of Universal’s The Boss Baby: Family Business which did $1.3M on a Thursday afternoon starting at 4PM, however that pic was also day-and-date on Peacock and theaters. Boss Baby 2 grossed $7.85M on its opening day. Working in Encanto‘s favor is 80% K-12 schools off today, heading into 100% off over the next two days.
Among Tuesday previews for Disney’s original animated movies over Thanksgiving, all pre-pandemic, Encanto is ahead of Pixar’s 2015 The Good Dinosaur which did $1.3M on Tuesday night before $9.76M Wednesday, and $55.4M over five days. Encanto is also ahead of Frozen, however that’s not really a like-for-like: That movie made $1.1M off 10PM shows and was in release at one theater, the El Capitan, five days before it opened wide in 2013.
MGM/United Artists Releasing’s House of Gucci also fared very well, making $1.3M off 7PM showtimes. The Ridley Scott movie, which is hoping that Lady Gaga’s fans shows up, is expected to clear in the mid-to-high teens over the five day holiday.
Black Friday is typically one of the highest grossing days of the year, and it will be interesting to see if there’s any spillover of cash from the event movies into adult ones like House of Gucci.
Sony/Screen Gems/Constantin’s Resident Evil: Welcome to Raccoon City also had previews that started at 4PM. We’ll have those soon.
Among films in regular release, Sony’s Ghostbusters: Afterlife led Tuesday with an estimated $4.7M, +23% over Monday, taking its five day total to $52.5M.
Disney/Marvel’s Eternals posted $1.5M, +5% over Monday for a running total of $139M in its third week.