Amazon Commitment To 8-10 Films Annually: What This Means

Exhibition stocks were up today on news from Bloomberg that Amazon is going to commit a reported $1 billion to theatrical releases annually.

We hear that such a plan is truly early days –read Amazon doesn’t have an executive yet to lead MGM theatrical. Capisce? Since Amazon bought MGM they’ve been trying to figure out how to put the genie back in the bottle: Amazon committed heavily to theatrical with reported box office numbers and wide releases during the Jason Ropell-Bob Berney-Ted Hope administration; sometimes releasing pics through distribution partners like Lionsgate, STX and Bleecker Street before brining it in-house under IFC day-and-date distribution czar Mark Boxer. When Jen Salke took charge of the studio, she pivoted to a Netflix like theatrical-streaming model with limited theatrical releases over a shorter or day-and-date window synced with a Prime Video drop.

Since snapping up MGM, natch, a return to theatrical has been on the mindsets of the Amazon bosses. They’re in the process of re-firming contracts with MGM theatrical marketing and distribution. We hear the plan is for 8 to 10 films annually, not 12. Amazon is in the process of trying to fill the vacancy left by MGM Bosses Mike De Luca and Pam Abdy; former Warner Bros. President of Production Courtenay Valenti being one of the continued key contenders for the gig, though no formal talks have commenced.

Among the heyday of exhib stock activity: Cinemark was +12.6% at closing today with $12.83, AMC was +4.37% with $7.64, Imax jumped 9% with $15.78 while Marcus was at $15.99, +1.85%.

Again, the shift to theatrical releases is an indication of where the wind is blowing in the industry and how a windowed system for IP is more prized, not just by motion picture studios but streamers as well. Netflix is experimenting with a one week theatrical release via the three big theater chains today with Glass Onion: A Knives Out Mystery. We hear advance tickets sales are soaring ahead of other frosh adult theatrical releases this weekend like Fabelmans, and Devotion.

Amazon declined to comment on the news today.

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